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And the results were also amazing.
Our goal:
Increase awareness through a reputation campaign to let key markets know we are
on to something
amazing.
We did this by targeting prospective students, their parents, school counselors & our academic peers. And a robust media plan ensure we reached them in the right channels, at the right time, with the right messages.
We told stories that showed what we know RIT to be.
Creative
Innovative
Collaborative
Inclusive
We showed how students were leading the way to the next level of robotics.
We hacked the audiences feed with disrupted hyper-targeted messaging.
And helped introduce
the new collaborative MAGIC Spell Studios.
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